AGENCY: eROI PROJECT: EMAIL ROLE: VISUAL DESIGN
Taco Bell: Explore
In 2015 Taco Bell launched Explore—a social media-based customer loyalty program. As a visual designer, I collaborated directly with the Taco Bell marketing team to execute many of the assets for the program and it’s accompanying campaigns.
During the project, I ate as many tacos and burritos and I could—for field research purposes.
WORK
The project went through many iterations, and unfortunately, I am unable to share the majority of the work that was produced. While my primary focus was email, I delivered work that touched every digital channel that Taco Bell operates in. This included iOS and android Apps, social media channels, and their newly minted Ta.co website.
You can read about the full experience in eROI’s case study.
